> ## Documentation Index
> Fetch the complete documentation index at: https://docs.dohoo.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Track Performance with Dohoo Analytics and Insights

> Monitor engagement, reach, and audience growth across all your connected social profiles — and benchmark against up to 10 competitors.

Dohoo's analytics dashboard surfaces the performance data that matters most for growing your social presence. Instead of jumping between each platform's native insights tool, you see metrics for all your connected profiles in one place, updated automatically from each platform's official API. Use the data to understand what's working and how your audience is growing.

## Key metrics

Dohoo tracks the following core metrics for each connected profile:

<CardGroup cols={3}>
  <Card title="Engagement Rate" icon="heart">
    The ratio of interactions (likes, comments, shares, saves) to your total reach or follower count — the clearest signal of how well your content resonates.
  </Card>

  <Card title="Audience Growth" icon="chart-line">
    Follower and subscriber counts over time, shown as a trend so you can correlate spikes with specific posts or campaigns.
  </Card>

  <Card title="Post Reach" icon="bullseye">
    How many unique accounts saw each post, broken down by organic and paid reach where the platform provides that data.
  </Card>
</CardGroup>

## Supported platforms for analytics

| Platform    | Profile analytics |
| ----------- | ----------------- |
| Instagram   | ✓                 |
| Facebook    | ✓                 |
| YouTube     | ✓                 |
| TikTok      | ✓                 |
| Twitter / X | ✓                 |

## How to access your analytics

<Steps>
  <Step title="Navigate to Analytics">
    In the left sidebar of your Dohoo dashboard, click **Analytics**.
  </Step>

  <Step title="Select a profile">
    Use the profile picker at the top of the page to choose the connected social account you want to analyze. Switch between profiles at any time without leaving the page.
  </Step>

  <Step title="Explore your metrics">
    Review your engagement rate, reach, and audience growth charts. Use the date range selector to compare performance across different time periods.
  </Step>
</Steps>

<Note>
  Analytics data in Dohoo is sourced directly from each platform's official API. Data availability, refresh frequency, and historical depth vary by platform and are subject to each platform's API policies.
</Note>