The Threads Publish endpoint lets you post text content to Threads, Meta’s conversation-focused platform, through the Dohoo API. Because Threads accounts are tied to Instagram, you connect Threads by linking your Instagram account in the Dohoo dashboard — no separate OAuth flow is required. Once connected, pass the Threads connection ID and your post text to publish immediately.
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Your Threads connection is linked to your Instagram account. To enable Threads publishing, connect your Instagram account in the Dohoo dashboard first. Once Instagram is connected, a corresponding Threads connection will appear automatically.
Threads posts can be up to 500 characters. Keep your posts conversational — Threads is designed for public discussions and replies, so content that invites engagement tends to perform well.
If your Instagram account is disconnected or its access token expires, your Threads connection will also become inactive. Reconnect Instagram in the Connections page of your Dohoo dashboard to restore access for both platforms.