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Dohoo’s analytics dashboard surfaces the performance data that matters most for growing your social presence. Instead of jumping between each platform’s native insights tool, you see metrics for all your connected profiles in one place, updated automatically from each platform’s official API. Use the data to understand what’s working and how your audience is growing.

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Key metrics

Dohoo tracks the following core metrics for each connected profile:

Engagement Rate

The ratio of interactions (likes, comments, shares, saves) to your total reach or follower count — the clearest signal of how well your content resonates.

Audience Growth

Follower and subscriber counts over time, shown as a trend so you can correlate spikes with specific posts or campaigns.

Post Reach

How many unique accounts saw each post, broken down by organic and paid reach where the platform provides that data.

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Supported platforms for analytics

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How to access your analytics

1

Navigate to Analytics

In the left sidebar of your Dohoo dashboard, click Analytics.
2

Select a profile

Use the profile picker at the top of the page to choose the connected social account you want to analyze. Switch between profiles at any time without leaving the page.
3

Explore your metrics

Review your engagement rate, reach, and audience growth charts. Use the date range selector to compare performance across different time periods.
Analytics data in Dohoo is sourced directly from each platform’s official API. Data availability, refresh frequency, and historical depth vary by platform and are subject to each platform’s API policies.